HT Bureau
GUWAHATI, Feb 26: Myntra has announced the launch of its ‘Myntra Birthday Blast’ (MBB) to mark its 19th anniversary, bringing together over six million styles from more than 20,000 international and made-in-India brands across fashion, beauty and lifestyle categories.
The event will go live from February 28, with Myntra Insider customers receiving early access 24 hours in advance from February 27.
Related Posts:
The company stated that categories expected to witness strong traction during this edition include Men’s and Women’s Ethnic Wear, Beauty and Personal Care, and Watches and Wearables, driven by wedding season demand and upcoming festivals such as Eid and Holi.
Other segments anticipated to see increased demand include Women’s and Men’s Western Wear, sportswear and Spring-Summer essentials as shoppers refresh wardrobes for the new season.
Travel essentials, footwear, kids’ wear, accessories and gifting-led categories are also expected to gain momentum amid increased social gatherings and travel.
Several brands are projected to attract heightened traction during the event, including H&M, Nike, MANGO, Levi’s, U.S. Polo Assn., Anouk, Libas, Skybags, CeraVe, Bath & Body Works and M.A.C.
Speaking on the occasion, Ritesh Mishra, Head of Category and Revenue at Myntra, said the Birthday Blast is a special milestone celebrating the platform’s journey with millions of customers and brand partners across the country, adding that the company remains focused on enhancing customer experience and setting new benchmarks in fashion, beauty and lifestyle e-commerce.
This edition of MBB will also feature more than 30 brand launches across fashion, beauty and home categories, including Hasbro, Malabar Gold, Mivi and Uriage.
Within its D2C and Rising Stars portfolio, brands such as Rare Rabbit, Snitch, Nobero, Rain & Rainbow and Chumbak will be introduced.
The Beauty and Personal Care segment will showcase over 4,500 brands, including global labels such as Victoria’s Secret, LANEIGE, COSRX, Huda Beauty and Pixi Beauty, while Myntra Luxe will feature premium names such as Guess, Michael Kors, Armani Exchange, Paco Rabanne and Estee Lauder.
Myntra’s Gen Z-focused FWD portfolio will offer trend-first styles across youth-preferred brands, especially for the upcoming spring-summer season, with options across tops, T-shirts, shirts, dresses, jeans, kurtas and kurtis.
The company’s hyper-speed delivery service, M-Now, will continue to operate during the event, enabling customers in Tier 1 cities such as Bengaluru, Mumbai, Delhi-NCR, Hyderabad, Kolkata and Pune, as well as Tier 2 markets including Jaipur, Lucknow, Patna and Ahmedabad, to receive orders starting within 30 minutes.
Customers can avail an additional 10 per cent savings with HDFC, RBL, Flipkart Axis and Flipkart SBI credit cards, as well as BHIM UPI. The sale will also feature Brand Mania deals, “19 Minutes 19 Deals,” OMG deals and Opening Hour offers. Myntra said the surge in demand during the event is expected to create additional earning opportunities for delivery partners across the country.
