HT Bureau
GUWAHATI, Feb 24: Myntra has released a series of ad films featuring its brand ambassadors, Ranbir Kapoor and Kiara Advani, as a part of its latest brand campaign ‘Be Extraordinary Every Day’.
Ranbir and Kiara appear in two ad films each, with Ranbir promoting men’s casual wear and Kiara, women’s western wear and ethnic wear, driving home Myntra’s fashion narrative, with millions of their fans from all over the country.
The core idea, ‘Be Extraordinary Every Day’ is built around the promise of the platform enabling its customers to select from the widest range of their favourite international and domestic brands. The idea comes from the simple insight that with easy access to the widest range of the latest styles and trends from leading brands, one’s every day style can reach new heights thus helping make ordinary moments extraordinary.
In their respective films, Ranbir and Kiara are seen in a new avatar, playing unique and interesting roles, unlike ones they typically don when endorsing campaigns. In the films, they are seen waiting for their friends or meeting acquaintances during chance encounters, only to be stunned by their elevated fashion looks that make the latter look like stars.
Celebrities, in their reversed roles, are in awe of the enhanced fashion quotient of their friends, achieved through the branded fashion from Myntra. This creates a sharp focus on people and their fashion, with acknowledgement on their style quotient from celebrities.
Speaking of the association, Ranbir Kapoor said, “Fashion continues to play a huge influence in my life. For those who know me the best, I am more of a classic and everyday ensemble kind of a man. I am absolutely honoured and delighted to be associating with Myntra. Our collaboration will enable the best of everyday fashion for my fans through the best of branded fashion made easily accessible by Myntra. Super excited for this one.”
“My partnership with Myntra aligns with my passion for fashion. Super excited to be a part of this campaign and joining hands with Myntra as it’s set out to further empower people to feel confident and stylish every day,” said Kiara Advani.
Speaking on the launch of the ad films, Sunder Balasubramanian, CMO, Myntra, said, “The core message of the campaign, Myntra as a destination for everyday fashion, is aimed towards further deepening the platforms connect with the customers by providing them access to the best of everyday fashion choices and help them literally be the main star of their everyday moments, with fashion taking the centre stage.
With the cine stars, who are also the fashion inspiration for many, coming together for this campaign, we are all set to strengthen our connection with their fan base and poised to deliver the best of everyday fashion.”
Myntra is implementing a 360-degree approach, as customers across the nation will get to see the films on TV, digital and social platforms.
