HT Bureau
GUWAHATI, Dec 3: Myntra, one of India’s leading fashion, beauty, and lifestyle platforms, is set to launch the 23rd edition of its flagship End of Reason Sale (EORS) from December 5.
Customers can avail VIP early access for ₹19 and Insider access for ₹1, with a 24-hour preview beginning December 4.
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This edition will feature over 6 million styles from 10,000+ international, domestic, and homegrown brands, backed by the platform’s ‘Price Crash’ campaign offering deep discounts and value deals.
VIP members will also have exclusive offers and a dedicated VIP Weekend.
Ahead of the wedding and festive season, Myntra has scaled up investments in supply chain, logistics, and technology to enable faster deliveries and smoother fulfilment during the high-demand period.
Strong demand is expected across women’s and men’s ethnic wear, jewellery, and beauty & personal care, fuelled by wedding-season shopping.
Other categories set to perform well include western wear, casual and party wear, winter apparel, home, watches and wearables, travel essentials, sports footwear, kidswear, and gifting-driven segments.
Popular brands anticipated to draw significant traction include H&M, Mango, Levi’s, Puma, Nike, adidas, Guess, U.S. Polo Assn., BIBA, Libas, HRX, Anouk, Diwas by Manyavar, Tommy Hilfiger, Aldo, Rare Rabbit, House of Pataudi, Allen Solly, ASICS, Trendyol, Lakmé, Maybelline, Wrogn, MAC, Clinique, Estée Lauder, Smashbox, Bobbi Brown, Huda Beauty, Victoria’s Secret, Yves Saint Laurent, Lancôme, Valentino, Masaba, Ritu Kumar, Kalki Fashion Signature, Monte Carlo, Raymond Home, Bombay Dyeing and others.
