HT Bureau
Guwahati, Sept 23: Himalaya Wellness Company, launched a new TVC campaign, ‘Let Kids Be Kids’, encouraging parents to trust Pure Hands Tulsi Purifying Hand Wash for their child’s hand health and hygiene. The TVC campaign reminds parents to let their children explore and get their hands dirty without worrying about their hand hygiene.
The new Himalaya Pure Hands TV campaign follows two siblings and their adventures throughout the day. Whether it is building a small kennel for stray puppies, making clay art, repairing their cycles, or helping their mother in the kitchen, they do it all with bare hands. Here, Himalaya reminds parents to not worry about how dirty their hands are, and instead, provide them with the protection their hands need, as they will be using their hands to achieve their milestones.
Commenting on the campaign, Rajesh Krishnamurthy, business director – Consumer Products Division, Himalaya Wellness Company, said, “As a brand committed to spreading wellness and health, the ‘Let Kids Be Kids’ campaign by Himalaya Pure Hands Tulsi Purifying Hand Wash is an integral part of our endeavour to see ‘Wellness in every home and happiness in every heart.’ We hope to inspire parents to let their children explore the world around them and keep an eye on their hand hygiene at the same time, as they inculcate in them the habit of washing hands properly.”
Rajiv Sinha, brand manager – Consumer Products Division, Himalaya Wellness Company, added, “Our Pure Hands portfolio comprising the range of hand washes ensures total hand hygiene for all our consumers. Seeing the world through the curious eyes of a child, this TVC encourages us to recognise how important it is for them to explore, build, create and learn with their hands. Through the ‘Let Kids Be Kids’ TVC campaign, we wish to assure our consumers that pure hands are there to take care of their child’s hand hygiene, while they go back into the world and be their inquisitive selves without fear”.
