HT Bureau
GUWAHATI, May 3: Myntra introduced the vernacular search feature recently, which allows users to also shop in their native languages further enabling the ease of discoverability and shopping. The vernacular search feature offers consumers the facility to browse and shop for products across fashion, beauty and lifestyle in 10 native languages other than Hindi, including Telugu, Kannada, Bangla, Tamil, Malayalam, Marathi, Gujarati, Odia, Punjabi, and now even Assamese.
Talking about the launch of the vernacular search feature, Raghu Krishnananda, Chief Product and Technology Officer, Myntra, said, “In our constant endeavour to enable customers to discover and shop better while innovating at scale, we are thrilled to announce the launch of the Vernacular Search on Myntra, which is a significant step towards making fashion more accessible to millions of people across the country. With this feature, we are enabling our customers to search for products in their preferred native languages, breaking language barriers and making fashion even more inclusive. This is one of the many steps we are taking to ensure that we cater to the diverse needs and preferences of our customers, and we are confident that this feature will be a game-changer for online fashion and beauty shopping in India.”
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