HT Bureau
GUWAHATI, Sept 18: Myntra announces the arrival of ‘Big Fashion Festival’, India’s grandest festive fashion dhamaka, scheduled to start on September 23. The third edition of BFF has 1.5X more styles compared to the previous edition and will enable a diverse set of over 6000 brands to give value offers and cater to the festive shopping needs of the entire family. This edition of Big Fashion Festival will offer access to collections across categories and price ranges for all age groups, making it the starting point of everything fashion, this festive season.
The event is expected to witness a higher demand compared to previous years. To meet this demand, the tech capabilities of the platform are geared to handle 13 thousand orders per minute at peak. This year, the platform will also provide access to constructs that are designed to showcase festive-oriented categories like Showstopper, BFF Specials and Rewards.
The event will provide access to unprecedented value offers by brands, along with ingenious customer engagement propositions like the curtain raiser deals and the deal o’clock. Customers using Axis Bank and ICICI Bank debit and credit cards to make payments on their purchases will enjoy an additional 10% off from the respective banks. Myntra Insiders, members of its popular loyalty program, will also have the access to avail benefits like, free shipping on all orders, Myntra gift cards, vouchers from celebrated brands, among others. This edition of the event BFF will also see the brands offer consumers assured BFF Rewards, like coupons from brands in the space of beauty, entertainment, food, travel, gadgets, media, music among others.
Over 200 brands are going to offer their collection at 20% off to Myntra Insiders, members of Myntra’s loyalty program along with free shipping on all orders, gift cards, vouchers from top brands and OTT subscriptions.
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Talking about the Big Fashion Festival, Nandita Sinha, CEO, Myntra, said, “This year’s festive season is going to be special for everyone. After two years of celebrating festivals in a rather muted way, this year it is going to be much grander and bigger, bringing together family and friends to share the joyous moments. Myntra’s BFF is extremely popular with the festive shopping season in the country and we endeavour to make the third edition of the mega event even more memorable, making it the starting point of all things fashion this season. During this edition of Big Fashion Festival, we are expecting 6 million unique customers to shop during the event. We are geared to handle as many as 900K concurrent users on the platform.”
Myntra’s mega marketing campaign, launched ahead of the festive event, featuring power couple Virat Kohli and Anushka Sharma and B-town superstars Ranbir Kapoor and Kiara Advani, will play a pivotal role in connecting one of India’s leading fashion, beauty and lifestyle platforms with millions of new and existing fashion-forward consumers. The campaign, amplified across TV, digital and social media, is expected to engage more than 250 million people across the nation.
