HT Bureau
GUWAHATI, April 4: Planet Fashion, part of Aditya Birla Fashion and Retail (ABFRL), unveiled its new retail identity at its 2374 Sq Ft. store located on Mancotta Road in Dibrugarh. With this, the brand now has over 175 stores across India.
The flagship store offers an immersive shopping experience and is an extension of the brand’s most recent retail identity. The store houses an extensive product portfolio at different levels, with casuals, denim, and seasonal clothing on the ground floor; formal shirts, trousers, and wedding lounge offering suits, blazers, and accessories on the first floor.
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On the occasion, Farida Kaliyadan, COO, of Louis Philippe and Planet Fashion, said, “We are pleased to delight our customers with the new retail identity experience launched at Dibrugarh, Assam. Through this store launch, we aim to reinforce the new retail identity for Planet Fashion across markets. As we expand strategically, we are focused on delivering value to our customers through superior craftsmanship, an extensive product portfolio, and an unparalleled retail experience.”
