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Reliance Jewels unveils ‘Varham Collection’

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HT Bureau

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GUWAHATI, Jun 07:Reliance Jewels, a renowned name in the jewelry industry, has unveiled its highly anticipated “Vivaham Collection” – a stunning range of wedding jewelry designed to make every bride feel like royalty on her special day, regardless of her background. This collection pays homage to the diversity and elegance of regional brides across India, capturing their unique styles and inspirations.

“Our Vivaham Collection is a testament to the grandeur and diversity of Indian weddings,” said Sunil Nayak, CEO of Reliance Jewels. “We believe that every bride deserves to feel like royalty on her wedding day, regardless of her caste, age, socio-economic segment, or location. Our collection reflects the regal aspirations of Indian brides, which are evident in their choice of jewelry, attire, and overall aura. We wanted to capture the essence of each region, allowing brides to embrace their cultural identity while radiating elegance and grace. While every piece in this collection is meticulously crafted with attention to detail and superior craftsmanship, we are offering brides a complete bridal look so that they can shine like queens on their special day,” he further stated.

To add to the joy of wedding shopping, Reliance Jewels is delighted to offer exclusive discounts and promotions for a limited period of time. Customers can enjoy up to 20% off on gold jewelry making charges and diamond jewelry value*. Additionally, Reliance Jewels provides a remarkable opportunity to exchange old gold jewelry for its full value, ensuring a hassle-free and rewarding shopping experience for brides-to-be.

The “Vivaham Collection” will be available at Reliance Jewels stores across India starting from the end of May 2023, coinciding with the peak wedding season.

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