HT Bureau
GUWAHATI, Dec 7: Myntra is set to roll out the 19th edition of its highly anticipated End of Reason Sale (EORS-19) for the festive season. The sale is poised to captivate millions of fashion enthusiasts across the country. The event kicks off on December 9, with early access for Myntra Insiders starting on December 8, promising a diverse selection of over 23 lakh products spanning fashion, beauty, and lifestyle.
Myntra’s Creator Fest, a precursor to EORS-19, is scheduled for December 7 and will feature prominent fashion and beauty creators and celebrities such as Kusha Kapila, Orry, Dolly Singh, Bhuvan Bam, and others. The event will also witness the debut of the Myntra Glammys awards ceremony, recognizing creators for their outstanding content contributions.
Neha Wali, head of growth and revenue at Myntra, stated, “With ~1 million new customers expected to visit the platform during this shopping extravaganza, the event will see great offerings by brands across categories including Indian wear, Beauty, Travel, Footwear, Home, and Western wear, ensuring customers’ delight in their shopping experience.”