HT Bureau
GUWAHATI, April 11: Himalaya Wellness Company announced the launch of its latest product, Himalaya Natural Glow Rose Face Wash recently. The launch is supported by the ‘Not Fair’ campaign that it ran in collaboration with Royal Challengers Bangalore (RCB) team in the Women’s Premier League (WPL). Notably, the campaign’s motive is to debunk beauty myths and encourage inclusivity. It is to not only highlight the importance of embracing all skin tones but also celebrate this diversity, challenging unfair beauty standards prevalent in society. It promotes self-love by appreciating the individuality of every beauty, irrespective of skin color.
On the occasion, Rajesh Krishnamurthy, business director, Himalaya Wellness Company. “At Himalaya, we believe that everyone possesses their unique beauty, regardless of age, gender, or skin color. We are excited to partner with RCB in the Women’s Premier League, an organization that shares our values of inclusivity and diversity. We hope this product and campaign will inspire people to break down stereotypes around beauty.”
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Gayatri Kabilan, category manager – Face Wash, added, “Himalaya Natural Glow Rose Face Wash is made with natural Rose Extracts and other skin-loving ingredients. This trusted face wash is free from parabens, phthalates, and silicones. This face wash has a skin-friendly pH formula and comes in a 100% recyclable tube. Good for the skin. Good for the planet!”
Speaking on the occasion, Rajesh Menon, head & vice president of Royal Challengers Bangalore, said, “We are glad to partner with Himalaya which shares the same core values of inclusivity and diversity as RCB, and look forward to a long-term association for the causes that matters to us and inspire our fans and impact them positively in life.”
