GUWAHATI, March 12, 2022: Black Tiger Cement, the fastest growing Cement Brand in the region has launched the second edition of their ‘Super Hit’ consumer initiative “Dus Ka Dum”.“Dus Ka Dum 2” (DKD2) offers cash prizes going up all the way to Rs.10 Lakhs.DKD2 is expected to create an intense buzz as people across North East start winning big. DKD2 also offers an assured minimum of a Rs.10 coupon in every single bag of cement. This is the first time that, consumers of the North-East region are getting to try their luck, while they make the house of their dreams with Black Tiger Cement.
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Under the scheme,with the purchase of every bag of Black Tiger Cement, each consumer will have the chance to get cash prizes from Rs.10 to Rs.10 Lakh i.e.‘Dus se Dus Lakh Tak’. The first edition of “Dus ka Dum” introduced last year had turned immensely popular among the North-Eastern consumers, many minting a fortune by availing cash coupons with purchase of Black Tiger Cement. With bigger cash prizes and in more numbers, the Second edition i.e.“Dus Ka Dum 2” is expected to surpass the popularity of the first edition of ‘Dus Ka Dum’.
To be a part of the ‘Tiger 10 Ka Dum 2’ initiative, all that the consumer needs to do is to buy any promo bag of Black Tiger Cement during promo period, pick out the coupon inserted in the bag and avail the cash prize.
Commenting on this initiative, Shri Sanjay Kumar Gupta, Managing Partner, Goldstone Cements Limited. said, “We are happy to introduce the 2nd edition of our Flagship Consumer Initiative “Dus Ka Dum 2”. The idea behind introducing cash prizes up to Rupees Ten Lakhs under this consumer initiative is our effort to reciprocate the love and affection of our customers and express our gratitude while creating customer delight.”
“We believe that the true ambassadors of Black Tiger Cement are our delighted Customers and Channel Partners. This initiative is an effort to reward their unwavering support. What makes it really special is that,after the immense popularity of first edition of “Dus ka Dum”, our Consumers and Channel Partners were already awaiting and enquiring about the second edition this year”, Shri Gupta added.
Black Tiger Cement is the flagship brand of Goldstone Cements Ltd. (GSCL) and is one of the finest quality cements in the North-East. The company has its manufacturing plant at Musiang Lamare, a village in the district of East Jaintia Hills in Meghalaya.
