GUWAHATI, May 19: Colgate-Palmolive (India) Limited, announced the new identity of Colgate Strong Teeth with its latest campaign ‘Daant Strong Toh Main Strong’. The brand puts the spotlight on the link between strong teeth and nutrition and the significant role of the strength of teeth to chew all kinds of food to aid in better digestion, and hence the body absorbs better nutrition. This is also the first time the brand showcases Shahid Kapoor and Rana Daggubati where they communicate the benefits of strong toothpaste that helps replenish natural calcium in the teeth.
Speaking on the new campaign, Arvind Chintamani, VP, Marketing, Colgate-Palmolive India said, “As Indians, we understand the importance of chewing and have grown up with our parents asking us to chew our food 36 times before swallowing. However, what we often forget is that teeth are our first digestive organ and teeth need to be strong to get the best nutrition from food.”