HT Bureau
GUWAHATI, April 13: Lifestyle celebrated Style Icon Contest 2022 in Guwahati with a contest that invited male and female fashionistas from across the city to flaunt their unique style. The two contest winners won vouchers worth Rs 25000 each from Lifestyle. Popular singing sensation Zubeen Garg, graced the occasion to felicitate the winners Pranami Deka and Ashfakul Islam.
Notably, Lifestyle has always been a popular entity when it comes to introducing innovative and emerging fashion trends. With a presence in more than 40 cities across the country, Lifestyle aims to provide an upbeat yet convenient shopping experience to its consumers. The Style Icon Contest is one such initiative that allows fashion-forward consumers to showcase their skills and be a part of the limelight. The Lifestyle Style Icon Contest received over 600 entries, out of which, the top 9 participants qualified for the final round and were groomed by Lifestyle and photographed professionally. Popular celebrities like Nishita Goswami, Amrita Gogoi, and Diganta Hazara also took to their social media pages to share their support and excitement about the contest. The Style Icons were chosen based on the highest number of likes on their social media profiles. The contest received 25,000 votes leading to the winners Pranami Deka and Ashfakul Islam, who were seen sporting the newest fashion trends from Lifestyle.
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Speaking on the occasion, Rohini Haldea, assistant vice-president-Marketing Lifestyle said: “We are excited to announce the winners of Lifestyle Style Icon 2022. We believe in recognising new talents and giving a platform to budding fashion enthusiasts to follow their passion for fashion. We have witnessed a positive response with this contest by receiving more than 600 gender-inclusive entries, making this initiative a huge success.”
