GUWAHATI, April 19: Toyota Kirloskar Motor (TKM) announced the launch of a campaign titled “Hum Hai Hybrid” through a specially curated web video series on Tuesday. This is an initiative to create awareness among consumers about the overall benefits of Self-charging Hybrid Electric Vehicles (SHEVs).
Commenting on the Hum Hai Hybrid Campaign, Atul Sood, associate vice president (Sales and Strategic Marketing), TKM, said, “Our consistent efforts to popularise electrified vehicle technology represents TKM’s commitment to India’s carbon neutrality goals. As global pioneers of electrified vehicle technologies, we aim to drive awareness about mobility solutions that are practical and sustainable, thereby immensely contributing to the overall social benefits of the consumers and the environment at large. Further, we do hope that this will result in promoting the wider adoption of electrified vehicles in the country. I am certain that such initiative will go a long way, to build good awareness about the eco-friendly vehicle technologies amongst all stakeholders including customers, supplier partners, media, students, and car enthusiasts.”