Guwahati, May 15: The Yamaha Motor India Group under its ongoing exhilarating brand campaign “The Call of the Blue” (COTB) hosted the weekend activity in Guwahati at Kiranshree Grand. Over 750 ardent Yamaha fans, including 600 riders from the esteemed Blue Streaks community, gathered to be part of the event. Activities like Gymkhana Ride were also organised for the participants presenting them an opportunity to showcase their talent and riders got tips from fellow pro riders to sharpen their riding skills. Further, there was also a showcase of exclusive brand accessories; apparel, providing Yamaha owners and enthusiasts with an up-close experience with the very best that Yamaha has to offer.
As part of its ongoing ‘Call of the Blue’ campaign, the company will continue to organise weekend events across several locations in India throughout the year to raise awareness of the brand’s commitment towards promoting riding culture as a part of customers’ lifestyles. Yamaha aims to engage with a wider audience across India and promote the updated 2023 line-up of exciting, stylish and sporty two-wheeler range comprising of the YZF-R15 V4 (155cc), YZF-R15S V3 (155cc), MT-15 V2 (155cc), FZS-Fi Version 4.0 (149cc), FZS-Fi Version 3.0 (149cc), FZ-Fi Version 3.0 (149cc), FZ-X (149cc) and scooters like AEROX (155cc), Fascino 125 FI Hybrid (125cc), Ray ZR 125 FI Hybrid (125cc), Ray ZR Street Rally 125 FI Hybrid (125cc).