31 C
Guwahati
Sunday, July 21, 2024

Vicks Unveils Double-Powered Cough Drops

- Advertisement -
- Advertisement -

HT Bureau

GUWAHATI, June 15: Vicks has announced a significant innovation in its iconic cough drop line, introducing the “Vicks ki Goli Ab Ho Gayi Hai Badi” campaign with brand ambassador Ranveer Singh. The first-ever double-powered transformation of Vicks’ triangular cough drops in two decades was unveiled, marking a notable shift in the product’s history.

- Advertisement -

Sahil Sethi, Category Leader, Consumer Healthcare at P&G India, emphasized the enduring legacy of Vicks. “The iconic jingle ‘Vicks ki Goli Lo, KhichKhich Door Karo’ resonates with generations of Indians. Listening to consumer feedback, we are excited to launch the Vicks Double Power Cough Drops. These larger cough drops, formulated to relieve throat irritation and cough, offer greater relief with a bigger size.”

Dr. Jaspreet Kochhar, Director of Vicks Research & Development, detailed the product’s enhancements. “The new Vicks Double Power Cough Drop is formulated with effective Ayurvedic ingredients like menthol, eucalyptus oil, and camphor. It features 2X menthol for superior relief, available in cooling menthol, soothing honey, and warming ginger variants. Tested with Indian consumers, these drops provide quick and lasting relief with a great taste.”

Ranveer Singh, discussing his role in the campaign, said, “Vicks ki goli is ingrained in our culture as a remedy for clearing khich-khich. Representing Vicks is an honor, and I’m excited about the new Double Powered Cough Drops. The TV commercial is quirky and fun, and I hope it brings a smile to the audience.”

 

- Advertisement -

+++++++

 

 

 

- Advertisement -

 

- Advertisement -
The Hills Times
The Hills Timeshttps://thehillstimes.in/
Welcome to The Hills Times, your trusted source for daily news and updates in English from the heart of Assam, India. Since our establishment in 2000, we've been dedicated to providing timely and accurate information to our readers in Diphu and Guwahati. As the first English newspaper in the then undemarcated Karbi Anglong district, we've forged a strong connection with diverse communities and age groups, earning a reputation for being a reliable source of news and insights. In addition to our print edition, we keep pace with the digital age through our website, https://thehillstimes.in, where we diligently update our readers with the latest happenings day by day. Whether it's local events, regional developments, or global news, The Hills Times strives to keep you informed with dedication and integrity. Join us in staying ahead of the curve and exploring the world through our lens.
Latest news
- Advertisement -
Related news
- Advertisement -
7 Beautiful Indian Birds Flowers Which Bloom Only At Night Top 10 Most Dangerous Animals in India Foods That Increase Uric Acid Levels 9 Exotic Summer Vacation Destinations In India