HT Bureau
GUWAHATI, Jan 31: Royal Green whisky from the house of ADS Group has crossed a massive milestone in the highly competitive Indian-made foreign liquor – deluxe segment dominated by multinational companies. The brand recently announced the crossing milestone sale of 10 million cases since it was introduced in the market in 2015.
Notably, the ADS group started by First Generation Entrepreneurs – Maan Family, launched Royal Green in the deluxe segment to provide a premium quality product at an affordable price. Crafted by a seasoned master blender for the most discerning palate, Royal Green Whisky is a carefully curated melange of the finest premium Indian Grain spirits and imported scotch malts.
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Royal Green was initially launched only in Delhi and Haryana but slowly has imprinted a strong presence across India. Today, it is available in 20 states in India and exported to other countries as well.
Commenting on achieving this milestone, Virat Maan, CEO – ADS Spirits stated, “We thank all our consumers, Trade Partners, and Team at ADS who made it possible. We commenced our journey with a passion to create a whisky brand that would be a treat for the consumer’s senses, and that was the genesis of Royal Green. We take utmost care to ensure best of the quality in every ingredient that gets into this blend and also ensures last-mile delivery of our product through the right channels. I feel that passion for quality and the ADS team’s passion to excel in all aspects has made this milestone achievement possible.”
