HT Bureau
GUWAHATI, May 2022: KFC has come up with a unique offer where its customers could win more by using their vocal cords and giving their best shout. Notably, it has introduced the first-ever voice-activated mega offer on the KFC App. To participate, one can download the KFC app, click on the ‘Howzzat’ banner on the home screen and shout “Howzzat” loud and the louder they cheer, the bigger the offer.
Talking about the new feature, Moksh Chopra, CMO, KFC India said, “We all know how KFC is the perfect companion for cricket matches. And now we’ve taken this partnership a notch, or rather, a few decibels higher. A first for the QSR category, we have introduced an app-exclusive voice-enabled offer that encourages fans to shout ‘Howzzat’. The louder they cheer, the higher the discount. This unprecedented tech disruption is yet another step in strengthening our new App. So, cheer on your favorite teams and ‘Howzzat’ your way to amazing offers on the all-new KFC app.”
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Developed in partnership with Isobar, the Howzzat feature will be available on the KFC app up to May 29.
