HT Bureau
GUWAHATI, Dec 27: Encouraging people to follow and grow their passion, Amway India recently launched a new campaign, ‘Passion ko Do Poshan’ with Olympian Saikhom Mirabai Chanu. The campaign reiterates the brand’s continuous efforts towards focusing on fueling one’s passion with adequate nutrition support to achieve excellence, in line with its commitment to helping people live better, healthier lives.
Commenting on the campaign, Saikhom Mirabai Chanu said, “I’m honored to be associated with Nutrilite from Amway, which is globally recognised for its plant-based approach to dietary supplements. As a professional athlete, I am always looking for ways to live a fit and healthy lifestyle and, in my journey, Nutrilite provides the adequate nutrition to level up my game and never slow down.”
Talking about the campaign, Ajay Khanna, CMO of Amway India said, “Amway has always held a distinctive and compelling approach to driving forward its vision to make India healthier. In line with this, we are thrilled to announce our new campaign- ‘Passion ko do Poshan’, that personifies the essence of our nutrition and wellness brand, Nutrilite, the world’s No.1 selling vitamins and dietary supplements, which brings together the best of nature and the best of science.
As people focus on excelling in their passion areas, they often miss out on providing their bodies with the nutrition, which acts as fuel in their journey towards their goals. This campaign reflects how people’s passion is synonymous with their identity, and, along with a proper diet, Nutrilite provides them with the required nutrition support. We have extended our partnership with Mirabai Chanu, which I am sure will continue to help us champion our commitment towards the health-conscious Indians, driven by passion, to level up their nutrition to accomplish their dreams.”
