HT Bureau
GUWAHATI, March 2: Amway India announced the launch of an innovative micronutrient supplement – Nutrilite Little Bits to help manage micronutrient deficiency such as anemia. With this launch, it aims to support the National Nutrition Mission.
Talking about Amway’s efforts infighting malnutrition, especially among small children, Amway India CEO, Anshu Budhraja, said, “We believe in going beyond the traditional ways of doing business. In line with this thought and aligning with the government of India’s National Nutrition Mission, we initiated a nutrition education program, Power of 5 in 2018 that has so far benefitted over 130000 underprivileged people including 36,000 children in India. Further, leveraging our expertise in the nutrition and wellness space, we have combined our products, resources, and operations with our values, to develop Nutrilite Little Bits. I am delighted to announce that we will be using Little Bits in our ever-expanding Power of 5 programs to help children live better, healthier, and more empowered lives. I firmly believe the goal of economic development cannot be met without addressing social issues such as childhood malnutrition. While the problem requires a multi-faceted approach, we are hopeful that our ongoing nutrition program alongside our strategic intervention with Nutrilite Little Bits will make a significant positive impact. We are focused on channeling our efforts to support and help as many children as we can. Besides increasing our reach of the program to benefit 40,000 children, we aim to distribute Little Bits among 10,000 children under professional supervision.”
Related Posts:
Notably, according to the World Health Organization (WHO), roughly 5.2 million children under age 5 die each year from preventable causes, and malnutrition is the underlying cause of 45 percent of these deaths globally (WHO) and 68% in India (Lancet). Further, extending its expertise in nutrition to support the numerous burdens of malnutrition, Amway developed Nutrilite Little Bits aligned with WHO guidelines. This micronutrient supplement is loaded with 16 essential vitamins and minerals, customised as per the RDA 2010 guidelines to suit the Indian market targeting malnourished children between the age of 3 – 6 years.
