HT Bureau
GUWAHATI; June 3: Bharat Matrimony announced the launch of ‘Be Choosy’, its new TV commercial, that explores the bias against women who want to be choosy when it comes to finding the right life partner. Notably, the brand’s premise has been that finding a match is not the end, it is the beginning of the next 40-50 years of one’s life. So, one must be choosy and find the right partner for themselves, to lead a happy married life.
Arjun Bhatia, chief marketing officer, Matrimony.com elaborated, “Bharat Matrimony has been constantly breaking new ground and changing the social narrative about relationships and marriage. When women, after careful consideration, make their choices be it about education, career, finance, or finding a partner, people tend to say they’re being very picky and question their choices. On the contrary, men are never subjected to the kind of scrutiny or questioning when it comes to the same things. That’s why Bharat Matrimony seeks to put the spotlight on this issue by encouraging and empowering women to be choosy.”
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Arjun further added that they will soon launch a 360-degree marketing campaign to amplify the ‘Be Choosy’ campaign across TV, digital, and print.
