HT Bureau
GUWAHATI, Feb 14: Sensodyne, a leading oral care brand under Haleon (formerly GlaxoSmithKline Consumer Healthcare), has unveiled its latest innovation in the Indian market- Sensodyne Complete Protection+ Mouthwash.
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This introduction marks Sensodyne’s expansion into the rapidly growing mouthwash segment, complementing its existing line of toothpaste and brushes tailored for individuals with sensitive teeth. The launch comes at a time when the mouthwash category in India is experiencing significant growth, driven by an increasing focus on health consciousness among consumers.
Sensodyne aims to educate people on the advantages of incorporating mouthwash into their daily oral care routine, emphasizing its role in enhancing overall oral health. Sensodyne Complete Protection+ Mouthwash boasts a formulation devoid of alcohol, offering protection against tooth sensitivity and enamel wear while promoting strong teeth. Its fluoride content aids in cavity prevention, while the refreshing cool mint flavour ensures a sensation of freshness without any discomfort.
Bhawna Sikka, Category Lead- Oral Healthcare, Haleon ISC, expressed enthusiasm about the launch, highlighting the brand’s commitment to delivering science-backed products that address consumer needs comprehensively. She emphasized the mouthwash’s ability to provide holistic oral health solutions, covering sensitivity, enamel wear, and cavity protection.
The new Sensodyne mouthwash will be available at various retail outlets including grocery stores, chemists, modern trade outlets, and e-commerce platforms across India. It comes in two convenient pack sizes – 100 ml priced at Rs. 130 and 250 ml priced at Rs. 230.
