HT Bureau
GUWAHATI, May 27: Celebrating the passionate spirit and doer’s attitude of Gen Z, Nescafé Ready-To-Drink (RTD) cold coffee has launched an inspiring new campaign “Thoda Aur Machaa”. Through a 3-part video series, the campaign brings forth stories of real Gen Z heroes who believe that their actions and attitude can make a meaningful impact. On being part of the campaign with Nescafé RTD cold coffee, Malhar Kalambe, 23-year-old, founder of NGO Beach Please maintained, “The most prominent type of waste we come across during our clean-up drives is plastic packaging. I’m glad that brands like Nescafé RTD are plastic neutral and are taking greater strides towards sustainability.” Meanwhile, animal rights activist, Zabi Khan, featured in this campaign commented, “Animals rights are as important as human rights, and I won’t stop till every cage is empty.”
Commenting on the new campaign, Mehernosh Malia, head of Dairy Business, Nestlé India said, “There is a change happening and Nescafé RTD cold coffee is celebrating this. Gen Z in India today is not walking the beaten path. They are truly being the change they want to see. We are super-inspired by the real stories of these young heroes. There are 100s of such stories – Malhar, Zabi, and Rayna are the first stories amongst them that we would like to share with you.”
