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Amazon Fashion launches India’s 1st ‘Next Gen Store’

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HT Bureau

GUWAHATI, April 27: Amazon Fashion announced the launch of ‘Next Gen Store’, designed to cater to and empower the unique fashion needs of Gen Z shoppers. The roll-out of this first-of-its-kind storefront is aimed to fill the current market gap and address the specific needs of Gen Z, which seeks to experiment with fashion and has varied requirements in styles, size, brands, and fitting.

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On the occasion, Saurabh Srivastava, director and head, of Amazon Fashion India said, “Born in the mid-90s and early 2000s, these young and futuristic neurotransmitters are taking over as the powerful youth force. Gen-Z radiates the mantra of fashion boldness and mettle, they perceive technology as a means to information and empowerment. As shoppers, they want ‘everywhere commerce’, convenience at the click of a button and to address this need we launched a one-stop-online storefront dedicated to Gen-Z ‘Next Gen Store’, a first-of-its-kind in India. This unique storefront features over 200 Gen Z loved brands and aims to cater to all their wardrobe needs, that scream individuality, self-expression, and self-love.”

Further, the new ‘Next Gen Store’ will be promoted through various avenues by collaborating with over 100 renowned Gen Z influencers and content creators on social media and Amazon LIVE.

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